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:: home | press_release | hardware | MADISON TO DISTRIBUTE LEATT-BRACETM...


Tagged as "the helmet for your neck", the Leatt brace is the hot piece of protective equipment on the market. UK distributors Madison add the brand to their lineup and will be making it available in cycle and snow markets. New models are on the way soon - keep it pinned to gravity-slaves.
Madison is proud to announce the newest addition to its premium brand name list of companies, Leatt-BraceTM. A South African brand with research and development based in Cape Town and their global headquarters in Nevada, USA., Leatt-BraceTM offers a revolutionary neck protection system for all sports requiring a full face helmet.

• Downhill / Freeride
• Snow Cross
• Four Cross (4X)
• Extreme Ski

The main area of focus for the company is the prevention of neck injuries for people active in any sport which requires the wearing of a full face helmet – basically the mission statement is to save lives. The impetus for this leading product came from Dr. Leatt's medical knowledge, his history as a motorcycle racer and the many neck injuries he has witnessed as a MX race doctor in South Africa. The inventor, Dr. Chris Leatt, continues to oversee the research and development, ensuring that the Leatt-BraceTM remains the gold standard for neck protection.

The Leatt-BraceTM will be available to all Madison customers and as always will be supported with all the necessary technical expertise and service spares. The GPX sport range consists of two sizes which can be micro adjusted for the perfect personal fit. Anyone who wears a full face helmet for their chosen sports activity should seriously contemplate the use of the brace as neck injuries are at best catastrophic and at worst fatal.

Dominic Langan, CEO for Madison made this statement: "Leatt-BraceTM is the market leading brand in this new category for cycling. With top mountain bike riders such as Greg Minaar and Cedric Gracia already using the Leatt-Brace™ this season, we expect to see more and more pro riders using the product in the future and we expect the enthusiast rider will soon follow suit."

Karl Prestwood, the Leatt-BraceTM importer had this to say; "We are absolutely delighted for Madison to agree to distribute the Leatt-Brace™ as this will allow us to truly maximise the full potential in the cycle and Ski market’s. In less than two years this product has taken the worldwide MX market by storm and Leatt Corp are focused on ensuring all sport enthusiasts requiring a full face helmet can easily access this potentially life-saving product."

More info on the product is at

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